Participation Products exist outside of Real Estate Industry eco-systems.
Hence, they are NOT subject to regulatory restrictions.
Participation differentiates...
Every Talispros™ subscriber gets a slice of Mapsite™, best described as a means to micro-target geographically AND demographically, which differentiates among respective prospect groups and invites word-of-mouth, that least expensive but most effective form of advertising, locally.
Imagine a Listing Presentation (addressing a Real Estate Professional):
- As usual you go through the benefits that derive from listing with you, your company, your market position and how you brought about past successes, but…
- Sellers still try to knock you down; that is the pattern established by other Real Estate Professionals, and because they think price is the only OTHER argument you have…!
- Now you need to differentiate…!
The Counter Argument:
- "Do you really think that reducing my ADVERTISING BUDGET is in your best interest going forward?"
- "Here…! Take a look…!"
You open your Mapsite™:
- "I was going to feature you in here, but - I need the budget to do so" (remark: you are being truthful. Really, you should have an Unlicensed Assistant to help develop your Real Estate Business AND your Mapsite™ presence, and staff costs money);
- "In fact, if you were in here I could allocate unlimited PINs to your Listing. You yourself could contribute features you deem noteworthy" (you spark their imagination and engage them to provide lifestyle contents, which already sets up re-lists [if necessary] - nobody walks away from contents they created);
- "Or, I could provide a Blog; you might even post to it yourself [of course, all contributions would have to go through me, because - I would be responsible for contents and messaging, legally]" (again, you are speaking the truth. We will permanently delete posts AND [upon cautioning twice] accounts that do not comply with community guidelines);
- "Or, I could shotgun your Listing out there, everywhere, geographically or demographically, world-wide even" (again, you are speaking the truth: Google ad campaigns avoid the clutter of Social Media, which is notorious for fleeting relevance and [at best] scattershot targeting ability);
- "You see, I am an asset to this process. I can help you sell quicker and for more money using tools you will only get from me."
- Trial close: "so…, are we going to set you up this way?"
- Success: "thank you for your confidence."
Word-of-mouth:
- How many of your competitors could legitimately make any of the claims, above?
- How often will that fact be mentioned with family and friends?
Now let us assume all trial closes are STILL "NO". You are still further ahead, because…
Your fall-back positions are:
- Propose an Insertion Fee. The prospect will be a FREE Pin subscriber, which plays for Buyer's Agency: FREE Pins do not communicate directly. Their communication comes to you; or…
- Propose an object-centric Fee Agreement. The prospect will be an Advertising Subscriber. This is essentially a 'No Agency' Listing; or a 'No Location' Listing (most high-end commercial objects will opt for this to avoid staff or customers knowing they are selling);
- Mapsites™ move you up-market…!
Plus, Opportunity knocks…
…from another perspective, too: 1) how many of your existing product lines could be packaged as Participation Products, thus be made available throughout Canada and - eventually - the USA? 2) Do you aspire to attain "Manufacturer" status? If so, consider transportation, foundation and application products. 3) Lastly, Real Estate Professionals have sons, daughters, wives and other family and friends they might want to set up, locally. Participation Products have franchise potential, thus might create captive audiences.
Four ways to participate...
- FREE Subscription: Place Home Pin = one single Pin on your slice of Mapsite™ that serves for you to be found as a Real Estate Professional. This Home Pin functions much like traditional Referral Networks work: the benefit derives from being found or known within a closed group;
- ADVERTISING Subscription: upgrade level 1; one single Pin that links to outside resources and enables direct communication with prospects: $25 per month. Ad. Pins function much like Social Media works: the benefit derives from generating traffic, but Mapwebs™ Pins suffer less from the clutter in Social Media, and they are less fleeting in their relevance. Mapwebs™ Pins also have more effective targeting ability, geographically and demographically;
- PROSPECTING Subscription: upgrade level 2A; unlimited Pins in unlimited Mapsite™ categories, including Listing Pins, Location Pins, Lifestyle Pins, Personal Promotion Pins, etc., etc., etc.: $75 per month. Prospecting Pins function much in the same way that dedicated websites do: the benefit derives from control over contents and external communications that is as much implicit as explicit. Mapsite™ Listings also encourage word-of-mouth, that least expensive but most effective form of advertising by integrating with a variety of communication options - the sky is the limit;
- MANAGERIAL Subscription: upgrade level 2B; requires a Prospecting Subscription and minimum of 20 ADVERTISING and/or PROSPECTING accounts under that umbrella. Custom pricing starting at $25 per month. An additional benefit is SPLITS: we share revenue with managerial subscribers.
Place your FREE Home Pin**
**Please note: we reserve the right to reject any PIN for
any reason whatsoever at our sole discretion.